Closer Look at Our 2024 Super Bowl Commercial

Every year, as the world gathers in anticipation of ‘the Big Game,’ William Mattar is no exception. For millions, ‘the Big Game’ isn’t just about football; it’s about the commercials, those unforgettable moments of creativity and entertainment. At William Mattar, we’ve turned this tradition into an art form. Year after year, we release a brand-new TV commercial during the game, combining creativity and our core message: ‘Hurt In A Car, Call William Mattar.’  

Don’t forget to tune into the big game Sunday, February 11th to see this commercial live at the end of the 3rd Quarter!

coming soon sign

Behind the Scenes

At a William Mattar commercial shoot, we have a team of about 35 crew members, all working together to bring a creative vision to life. The production process can span several months, and each team member has a distinct role to play. From our talented directors, lighting and camera operators, and sound engineers to the creative minds handling wardrobe, makeup, and acting, every person plays an important part. 

mattar team behind the scene of commercial
mattar team behind the scene of commercial part 2

Where the Spot was Filmed – The Buffalo History Museum:

Originally the Buffalo Historical Society, the roots of the Buffalo History Museum can be traced back to 1862. Here are some facts you may not know about this iconic Buffalo landmark. 

  • The present home of the Buffalo History Museum was designed for the 1901 Pan American Exposition. It is the only structure that was intended to remain from the exposition. 
  • Each Spring, tourists, and locals alike flock to the Mirror Lake Japanese Garden, which is adjacent to the Buffalo History Museum. The museum is a stately backdrop, especially when the cherry blossoms are in full bloom. 
  • The museum isn’t just filled with photographs, letters and traditional artifacts. Sports fans can enjoy the Icons permanent exhibit, which highlights the unique history of Buffalo’s professional sports teams. It includes interactive displays and game worn jerseys. 
  • Anyone who has a connection to Buffalo is welcomed and encouraged to submit stories, photos, videos, and related objects as history is happening all the time! They currently have the Blizzard of 2022 Collecting Initiative actively accepting stories and videos to document this event. 

Learn more about this gem in Western New York or plan a visit. Go to for more information. 

Mattar in front of Buffalo History Museum

Game Day Fun:

When it comes to Game Day, nothing quite hits the spot like some of William Mattar’s favorite recipes. Forget the usual pizza and chicken wings – we’ve got something special for you to prepare and impress your guests. Score big points at your gathering this year with William Mattar’s top picks for Game Day: 

Football Oreo Balls 
Buffalo Chicken Wing Dip

Big Game Giveaway

The Big Game Giveaway has ended. Thank you to everyone who entered, and congratulations to our winners.

Big game giveaway

Safety on Game Day:

While we all look forward to enjoying the excitement of the big game, it’s crucial to remember that drinking and driving is never okay. Our team at William Mattar urges everyone to plan ahead and have a designated driver if alcohol is part of your celebration. 

Our Achievements
We are proud to share that William Mattar, P.C. has been recognized multiple times as one of the Best Companies to Work for in New York State. As a firm focused on helping people, we understand that this starts with how we treat each other. We’re happy to be recognized for creating such a notably positive work environment!

Start a Free Case Evaluation

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
844 - 444 - 4444
Here for you 24/7