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News coverage, awards and community work from William Mattar Accident Lawyers.

William Mattar in the news

William Mattar Accident Lawyers is a New York law firm that handles only motor vehicle accident cases. William Mattar founded the firm in 1990 in Williamsville, New York. The firm and its attorneys have been covered by TV stations, newspapers, radio and podcasts across New York State, and recognized by Super Lawyers, Martindale-Hubbell, Avvo, the Better Business Bureau and The National Trial Lawyers.

As seen on

Featured coverage

William Mattar, founder of William Mattar Accident Lawyers

Founder profile
The Buffalo News, August 2026

Purpose Over Prestige: How William Mattar Built a Career on Helping Crash Victims

A profile of William Mattar and why he built his career around people hurt in crashes.

Read the article

Buffalo Business First · October 16, 2026

You know these lawyers' slogans, soon you'll know their children, too

Western New York injury firm founders, including William Mattar, on the next generation joining their practices.

WIVB News 4 · September 9, 2026

William Mattar to donate $4,444 for James Cook touchdowns

The Touchdowns 4 Hope campaign with the Bills running back, also carried by Yahoo Sports.

WKBW 7 Buffalo · January 7, 2026

Bills RB James Cook's success on field has helped a Buffalo homeless shelter

How the Mattar and Cook shirt partnership raised more than $5,000 for Build Promise.

Scouting America · June 15, 2026

William Mattar: An Eagle In Your Neighborhood

A profile of the founder, a Silver Beaver and North Star award recipient for his service to Scouting.

Awards and accolades

Ratings and honors from Avvo, Martindale-Hubbell, the Better Business Bureau, Super Lawyers, The National Trial Lawyers and the Best Companies to Work For in New York program.

Avvo Superb rating, Top Attorney Personal Injury

2026 New York Super LawyersSix attorneys selected: Dave Rusin, Anthony Tantillo and Sara Wallitt as Super Lawyers, and Brendan Denz, Matthew Kaiser and Ashley Mitchell as Rising Stars.

AV Preeminent, Martindale-HubbellThe highest peer rating for legal ability and ethical standards, held by William Mattar.

The National Trial Lawyers Top 100William Mattar is listed as a Top 100 member for Western and Central New York.

U.S. Supreme Court bar, 2026Attorneys Lou Mattar and Peter Mattar were admitted to practice before the Supreme Court of the United States.

Golden Gavel AwardThe National Trial Lawyers' legal marketing award, won for TV commercials in 2021 and 2023.

Best Companies to Work For in New YorkNamed in 2017, 2018, 2019 and 2021, based on employee surveys.

Top C-Level Executive, Business FirstWilliam Mattar was honored in 2019.

Personal Injury Visionary, EvenUpNamed in EvenUp's 2025 Personal Injury Pioneer Awards.

10.0 SuperbAvvo rating for William Mattar, 4.8 out of 5 from 397 client reviews

AV PreeminentMartindale-Hubbell, 4.7 out of 5 peer score from 15 reviews

A+Better Business Bureau rating, accredited since February 13, 2019

Press coverage

News stories, interviews and firm announcements about William Mattar, newest first.

2026

Buffalo Business FirstOct 16 · Business press
You know these lawyers' slogans, soon you'll know their children, tooInjury firm founders and the next generation joining their practices. Subscription.
Buffalo Social ClubOct 15 · Podcast
Touchdowns 4 Hope on the Buffalo Social Club podcastAn episode on the firm's donation campaign with James Cook.
WBENSep 10 · Radio
James Cook, William Mattar launch ‘Touchdowns 4 Hope’ campaign$4,444 to Build Promise for every Cook touchdown.
WIVB News 4Sep 9 · TV
William Mattar to donate $4,444 for James Cook touchdownsAlso carried by Yahoo Sports.
The Buffalo NewsSep · Newspaper
William Mattar making donations every time James Cook scoresCoverage of Touchdowns 4 Hope. Subscription.
The Buffalo NewsAug · Newspaper
Purpose Over Prestige: How William Mattar Built a Career on Helping Crash VictimsFounder profile. Subscription.
Power 93.7 WBLKJul 22 · Radio
Western New York Teachers Can Get Free PencilsPencils 4 Schools, also on 106.5 WYRK and 92.9 WBUF.
WIVB News 4Jul 21 · TV
‘Pencils 4 Schools’ program returns for 2026A box of 250 pencils for each registered teacher.
WROC RochesterJun 29 · TV
Need a safe ride July 4? William Mattar has vouchersUp to 1,500 rideshare vouchers worth $20 each.
News10 WTEN AlbanyJun 23 · TV
William Mattar to offer July 4 rideshare vouchersRideshare discounts from noon July 4 to 2 a.m. July 5.
Scouting AmericaJun 15 · Profile
William Mattar: An Eagle In Your NeighborhoodThe founder's decades of Scouting leadership.
Law Firm NewswireJun 8 · Firm announcement
Six attorneys named to the 2026 New York Super Lawyers listThree Super Lawyers and three Rising Stars.
24-7 Press ReleaseMay 28 · Firm announcement
Two attorneys admitted to practice before the Supreme Court of the United StatesLou Mattar and Peter Mattar, on a motion William Mattar made on April 27.
WNYT NewsChannel 13Mar 4 · TV
St. Patrick's Day rideshare vouchers: Albany law office offers $20 discount$20 rideshare vouchers for use on March 15.
WKBW 7 BuffaloJan 7 · TV
Bills RB James Cook's success on field has helped a Buffalo homeless shelterThe Mattar and Cook shirt partnership for Build Promise.

2025

607 News NowDec 22 · Online news
William Mattar opens registration for ‘Safe Ride Home 4 the Holidays’1,000 free $20 Uber ride vouchers for New Year's Eve.
Podcasting Buffalo (iHeartRadio)Oct 24 · Podcast
William Mattar: Commercials & BrandingA long-form interview on the firm's ads, jingle and brand.
CNY CentralFeb 7 · TV
Attorney William Mattar reveals this year's Super Bowl commercialThe firm's 2025 Super Bowl commercial.
The Buffalo NewsFeb · Newspaper
No Bills, but Super Bowl still puts spotlight on Buffalo brandsLocal brands advertising in the 2025 Super Bowl. Subscription.

Earlier

CNY CentralFeb 10, 2024 · TV
William Mattar discusses new commercial for the Super BowlA spot filmed at the Buffalo History Museum.
WIVB News 4May 26, 2021 · TV
William Mattar wins Golden Gavel for commercialA national legal marketing award from The National Trial Lawyers.
Rochester Business JournalMay 20, 2021 · Business press
Best Companies to Work For in New York announcedWilliam Mattar, P.C. named in the medium-size category.
Niagara Frontier PublicationsFeb 5, 2021 · Newspaper
William Mattar debuts new commercials during Super BowlNew ads in Buffalo, Rochester, Syracuse and Elmira.
NewswireOct 14, 2019 · Firm announcement
William Mattar named as a top C-Level ExecutiveHonored by Business First.
WSYR Bridge StreetJul 16, 2019 · TV
William Mattar Law Firm's Pencil 4 Schools CampaignNearly 2 million pencils donated at the time.

Covered across New York

BuffaloWIVB News 4 (CBS)
WKBW 7 (ABC)
The Buffalo News
Buffalo Business First
WBEN
WBLK, WYRK, WBUF

RochesterWROC (CBS)
Rochester Business Journal

SyracuseCNY Central
WSYR

AlbanyWNYT NewsChannel 13 (NBC)
News10 WTEN (ABC)

Southern Tier607 News Now

NationalYahoo Sports
AOL

In the community

Touchdowns 4 Hope, Pencils 4 Schools and Safe Ride, plus the safety campaigns and local events William Mattar supports.

Touchdowns 4 Hope

$4,444 to Build Promise for every James Cook touchdown in 2026. $26,664 for six touchdowns through October 2026.

Pencils 4 Schools

More than 2.3 million pencils donated to teachers and students across New York State.

Safe Ride HomeJuly 4 · New Year's Eve · St. Patrick's Day

Safe Ride programs

$20 rideshare vouchers so people get home safely on holidays.

Campaigns

Drive Distracted, Lives ImpactedApril distracted driving campaign, with talks at New York high schools.

New Driver SafetyMarch safe-driving tips for new drivers and parents.

Motorcycle Safety AwarenessA May campaign for drivers and riders.

In the Heat, Check the SeatSince 2015, on leaving a child or pet in a hot car.

Buckle Your BeltAn elementary school seat belt program.

William Mattar 4 Code BlueSupport for Code Blue shelters in Buffalo.

Go Pink! Breast Cancer AwarenessSupport for Making Strides walks in New York State.

Rescue a Shelter AnimalA pet photo contest with a donation to a shelter.

Community events

National Buffalo Wing FestivalSponsor of the 2026 festival at Sahlen Field.

Taste of WilliamsvilleSponsor of a community shade tent.

What's 4 Lunch?A food-truck lunch series at the Williamsville office.

RUN716Supporter of the annual 15K race in Larkinville.

Salvation Army Red Kettle OpenWilliam Mattar is a longtime committee member.

Williamsville Farmer's MarketHosted with the Village Preservation Foundation.

11 Day Power PlayA charity hockey game for families battling cancer.

Walk to Defeat ALSWalks in Western and Central New York, 2022 and 2023.

Firm facts

Founded: 1990, Williamsville, New York
Founder: William Mattar
Practice: Only motor vehicle accident injury cases
Locations: Offices and intake locations across New York State: Williamsville (headquarters), Buffalo, Rochester, Syracuse, Albany and Long Island
Clients served statewide, including New York City
Ratings: Avvo 10.0 Superb (4.8 from 397 reviews)
Martindale-Hubbell AV Preeminent
BBB A+, accredited since 2019
Availability: Phones answered 24/7 at (844) 444-4444

Frequently asked questions

Where has William Mattar been featured in the news?

William Mattar has been covered by WIVB News 4, WKBW 7, WROC, WNYT NewsChannel 13, News10 WTEN and CNY Central on TV, by The Buffalo News, Buffalo Business First and Yahoo Sports, and by WBEN and other Buffalo radio stations. Recent stories cover Touchdowns 4 Hope, Pencils 4 Schools, Safe Ride vouchers and the founder's career.

What awards has William Mattar received?

Six William Mattar attorneys were named to the 2026 New York Super Lawyers lists. William Mattar holds Martindale-Hubbell's AV Preeminent rating and is a Top 100 member of The National Trial Lawyers. The firm has won Golden Gavel Awards for its TV commercials and was named a Best Company to Work For in New York in 2017, 2018, 2019 and 2021.

What ratings does William Mattar have?

William Mattar holds a 10.0 Superb rating on Avvo, with a 4.8 out of 5 average across 397 client reviews, and a 4.7 out of 5 peer score on Martindale-Hubbell. William Mattar Accident Lawyers has an A+ rating from the Better Business Bureau and has been BBB Accredited since February 13, 2019.

What is Touchdowns 4 Hope?

For every touchdown Bills running back James Cook scores in the 2026 season, William Mattar donates $4,444 to Build Promise, a Buffalo nonprofit that provides shelter, meals, showers and essential services.

How can reporters contact William Mattar?

Reporters can reach the firm's marketing team through the contact page at williammattar.com/contact-us for interviews with William Mattar, program details or firm facts.

Media inquiries

For interviews with William Mattar, program details or firm facts, contact the firm's marketing team.

Sources

Avvo, William Mattar: https://www.avvo.com/attorneys/14221-ny-william-mattar-1021092.html
Martindale-Hubbell, William Mattar: https://www.martindale.com/attorney/william-k-mattar-570350/
Better Business Bureau: https://www.bbb.org/us/ny/williamsville/profile/lawyers/william-mattar-accident-lawyers-0041-235990273
Super Lawyers firm profile: https://profiles.superlawyers.com/new-york/williamsville/lawfirm/william-mattar-accident-lawyers/fbb6b1dd-8ea6-499f-9d13-9610b3f3fccf.html
The National Trial Lawyers: https://thenationaltriallawyers.org/members/william-mattar/
Build Promise, Touchdowns 4 Hope: https://buildpromise.com/wp-content/uploads/2026/09/James-Cook-and-William-Mattar-Team-Up-to-Support-Build-Promise-1.pdf
Business Wire, EvenUp Personal Injury Pioneer Awards: https://www.businesswire.com/news/home/20250321007041/en/EvenUp-Announces-First-Ever-Personal-Injury-Pioneer-Awards-Honoring-10-Law-Firms-for-AI-Driven-Innovation
Yahoo Sports, Touchdowns 4 Hope: https://sports.yahoo.com/articles/william-mattar-donate-4-444-153201396.html
Wikipedia, William Mattar: https://en.wikipedia.org/wiki/William_Mattar

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