The Super Bowl Meets Big Creativity: William Mattar’s Annual Commercial Tradition 

Posted: February 8, 2024

Every year, as the world gears up for ‘the Big Game’, a frenzy of excitement grips millions not just for football but for something equally compelling – the commercials. At William Mattar law offices, we embrace this annual extravaganza with our unique tradition: unveiling a brand-new TV commercial that blends creativity with our enduring message, “Hurt In A Car, Call William Mattar.” 

Behind the Scenes Magic 

Our anticipation builds with the release of our latest spot during the game, accompanied by an exclusive behind-the-scenes look at its creation. Our process is a testament to teamwork and artistic vision. With about 35 crew members, each with a specialized role, we spend months crafting these few, impactful moments of television. From directors to actors, everyone contributes to turning our creative concepts into a reality that resonates with viewers. Catch the behind the scenes video, here.

A Nod to Buffalo’s Heritage – The Buffalo History Museum 

This year, our commercial pays homage to an iconic Buffalo landmark – the Buffalo History Museum. As the backdrop for our spot, the museum’s rich history and stunning architecture add depth to our storytelling. Did you know it’s the only remaining structure from the 1901 Pan American Exposition? Or that it’s a treasure trove of Buffalo’s sports history and actively collects stories, like those from the Blizzard of 2022? It’s not just a setting; it’s a character in our story. 

Discover more about this Western New York gem at Buffalo History Museum. 

Game Day Delights 

Beyond the screen, we’re bringing Game Day fun to your home with William Mattar’s favorite recipes. This year, shake up your party with something different. Swap out the usual pizza and chicken wings for our Football Oreo Balls and the irresistible Buffalo Chicken Wing Dip. These crowd-pleasers are sure to score big with your guests! 

Join the Excitement 

The game, the commercials, the food – it’s more than just a Sunday tradition; it’s a celebration of creativity, community, and safety. Join us in this annual festivity and get ready for a commercial that entertains, informs, and inspires. It’s not just a game; it’s a William Mattar tradition. 

Watch this Year’s Commercial Here 

Stay safe, enjoy the game, and remember, if you’re “Hurt In A Car, Call William Mattar.” 444-4444. 


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